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How strong are the competitive pressures confronting ebay and other online auction firms 22 what forces are operating in the online essay about ebay. Why has ebay succeeded as an online auction marketplace while so many others have failed ebay was one of the first online marketplaces on the world-wide web. Ebay: ebay, global online auction and trading company launched by american entrepreneur pierre omidyar in 1995 ebay was one of the first companies to create and market an internet web site to match buyers and sellers of goods and services.
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